Tankwa Town is a decommodified zone.
Branding? Brands? Influencers? Advertising? Hell no, suka.
It doesn’t belong in Tankwa Town, which is in no way (or will ever be) a place to launch your career, business, website or product.
Got a van from work with logos? Cover it up.
Got a rental truck or RV? Cover or alter the logos.
Branding, in a place where nothing is for sale, or to buy? Hayibo: it doesn’t belong.
Nor does touting for business before, during or as a result of, or after, the event.
Promotional samples? Free giveaways? Marketing activations? Nope: those things happen outside the limits of our city, back there in the default world.
With the rise of social media platforms such as Instagram, we’ve seen influencers coming to our event and using their time to take great shots of themselves, and their friends, wearing branded accessories and products – and then promoting these, using the shots taken in Tankwa Town. This is not OK – because Tankwa Town is not the place for brands of any kind. If you shoot still or film on site, and promo a brand (or leverage our event as an influencer), you’re breaching the rules of play as far as our community’s right to privacy – and our creatives’ rights to their intellectual property.